The Bargain! Shop, a major Canadian-owned retail chain with over 250 stores, consistently meets its customer demands by offering brand-name products at the guaranteed lowest prices. That means it must constantly evaluate and change pricing in order to remain competitive.
With inventory changing weekly, The Bargain! Shop needed a flexible pricing strategy. Previously, store clerks consulted the service desk for prices, and then selected from pre-printed shelf labels. Those labels only included a price without a product description, which often confused customers about which items corresponded with which shelf prices.
Plus, the approach was inefficient for clerks, who had to spend time verifying pricing and checking inventory.
The retailer sought a better way to manage pricing and stock visibility by integrating management software with mobile computing and printing operations like Zebra mobile printers.
In-aisle printing with mobile technology enhanced pricing accuracy, ensuring customers would see and pay the correct prices. It also made re-pricing much faster than before—typically in just a few seconds per product—so marking down products for major sales decreased from four hours to two hours.
Click here to learn how the retailer:
- Reduced price marking costs by 25 to 40 percent.
- Freed clerks’ time to focus on store appearance and customer service.
For more information on in-aisle mark downs, go here.
BBC News reports that a Barclays Bank survey of 2,000 people showed that “More than two thirds of people have abandoned shopping because it was taking too long to be served.” The survey found that 68% “had abandoned a queue at one time or another.”
If the retailers where those people shop had used mobile point-of-sale queue-busting solutions, they would have seen more satisfied customers. Mobile printers can capture card information, communicate it for authorization, and create sales receipts. Stores can combine these capabilities with mobile computing systems to service customers throughout their facility, prevent long checkout lines or queues from forming, and create other services that improve customer convenience and satisfaction.
Learn more about mobile point of sale here, where you can also see the white paper “Service on the Spot: Mobile Queue Busting Systems for Improved Customer Loyalty and Sales.”
Read the BBC article.
Is the proliferation of mobile applications and mobile marketing replacing current in-store self-service initiatives? As mobile phones add more applications and get increasingly connected to personal preferences and opt-in marketing, what is the impact to the kiosk industry? Or for that matter, even the future of self-checkout?
Don’t assume just because you do anything in the world with an iPhone that it will render the kiosk market obosete. The fact is, many smartphone aps are designed to actually work with existing self service options such as pre-orders, recipe printing and more.
Integrated Solutions for Retailers Editor in Chief Matt Pillar will be facilitating a Motorola-Zebra webinar on the subject “When is Self-Service the Best Service?” on Thursday, July 15th. He’ll talk with Zebra on where printing plays in an increasingly all-digital world and discuss which mobile/self-service applications are actually proving ROI for retailers.
You can get more details on the webinar here.