The Bargain! Shop, a major Canadian-owned retail chain with over 250 stores, consistently meets its customer demands by offering brand-name products at the guaranteed lowest prices. That means it must constantly evaluate and change pricing in order to remain competitive.
With inventory changing weekly, The Bargain! Shop needed a flexible pricing strategy. Previously, store clerks consulted the service desk for prices, and then selected from pre-printed shelf labels. Those labels only included a price without a product description, which often confused customers about which items corresponded with which shelf prices.
Plus, the approach was inefficient for clerks, who had to spend time verifying pricing and checking inventory.
The retailer sought a better way to manage pricing and stock visibility by integrating management software with mobile computing and printing operations like Zebra mobile printers.
In-aisle printing with mobile technology enhanced pricing accuracy, ensuring customers would see and pay the correct prices. It also made re-pricing much faster than before—typically in just a few seconds per product—so marking down products for major sales decreased from four hours to two hours.
Click here to learn how the retailer:
- Reduced price marking costs by 25 to 40 percent.
- Freed clerks’ time to focus on store appearance and customer service.
For more information on in-aisle mark downs, go here.
BBC News reports that a Barclays Bank survey of 2,000 people showed that “More than two thirds of people have abandoned shopping because it was taking too long to be served.” The survey found that 68% “had abandoned a queue at one time or another.”
If the retailers where those people shop had used mobile point-of-sale queue-busting solutions, they would have seen more satisfied customers. Mobile printers can capture card information, communicate it for authorization, and create sales receipts. Stores can combine these capabilities with mobile computing systems to service customers throughout their facility, prevent long checkout lines or queues from forming, and create other services that improve customer convenience and satisfaction.
Learn more about mobile point of sale here, where you can also see the white paper “Service on the Spot: Mobile Queue Busting Systems for Improved Customer Loyalty and Sales.”
Read the BBC article.
Jeff Weidauer of Vestcom International proposed an interesting idea in his online RIS News article: using QR codes on shelf labels.
A QR code—a type of bar code that anyone can scan using a smart phone and a free app—directs the phone to a Web site or other Web content. While manufacturers will likely be adding QR codes to product packaging as the technology catches on, Jeff suggests forward-thinking retailers seize upon the possibilities now, and apply QR codes to the shelf edge as part of their mobile strategy. Just think how shelf-edge QR codes could instantly provide shoppers with coupons or relevant information such as country of origin, recipes, and the like.
Actually executing the idea could be relatively easy. Using a QR-capable mobile bar code printer like Zebra’s QL 320 Plus™ model—the mobile printer your store may already use to save time and labor through on-demand, in-aisle, accurate shelf labeling—would be a natural fit for your QR code labeling as well. And it would make it easy to swap out shelf labels with new information based on real-time data available through your wireless network. This white paper can tell you more about the potential ROI available through mobile wireless labeling.
Mobile Shelf Labeling
Read Jeff’s complete article here on RISNews.com. And for a fun look at another interesting (albeit unrelated) application for QR codes, check out this recent Shelf Talker post.
Would you consider adding QR codes to your shelf labels? What other applications for QR codes do you see in retail?