Previously, we explored fundamental best practices that apply to designing and deploying any kiosk program. Now, let’s look at considerations specific to the following common kiosk applications.
- Ease of integration is key for self-checkout kiosks, which must interface with POS systems and peripheral devices such as bar code scanners and scales.
- Application designs and peripherals should support fast transaction processing.
- Minimal downtime is also a key consideration. The receipt printer, as a key component, should have a large paper capacity so it require less-frequent reloading, and should safeguard against jamming when customers pull on the receipt before printing is completed.
Coupons, Promotions and Loyalty
- Positioning is key. Place coupon/promotion kiosks near the front of the store or the promoted department to maximize use. Deploy kiosks supporting loyalty programs in convenient locations to encourage use on every visit—or, install them in low-traffic areas to draw more customers there.
- Include a loyalty card reader to capture kisk user information, which can be used to tailor promotions to customer preferences.
- Ensure coupons/certificates reflect your store’s image: Integrate a printer that supports quality materials and sharp graphics.
- Place kiosks near products, so customers can readily get the product after learning about it.
- Use video or other multimedia to describe products when the product line is complex or confusing.
- If content (how-to tips, project materials checklists, product descriptions) is fairly static, the kiosk can hold it in memory and may not need to be networked.
- Choose a high-quality screen and printer that produce sharp images and order tickets or receipts, and that support high levels of throughput.
- Consider security if the kiosk will also accept payment, particularly if wirelessly networked.
- System security and reliable receipt printing are essential, since self-service gift card kiosks almost always accept payment.
- Improve customer satisfaction by install kiosks near customer service counters, to divert customers who might otherwise stand in line to engage a store associate.
- Include registry kiosks on the network to ensure the registry is updated when items are selected or ordered.
- If you like, set the application to print a ticket directing users to the item’s exact location, or to alert an associate to go to the kiosk to interact with the registry shopper.
For more guidance in kiosk implementation, check out these white papers: Understanding Kiosk Requirements: Optimizing Design, Placement and Component Selection and Kiosks are Here—Are You Ready? What You Need to Get Started with Kiosks.
Read more about printing from kiosks.