Walmart has officially launched an item-level RFID initiative requiring some suppliers to tag such apparel items as jeans and socks. You may have seen the report in the July 23 Wall Street Journal.
In RFID Journal’s report the same day, Myron Burke, Walmart’s director of store innovation, explained, “We are focused on items that require a more complex purchasing decision by the customer. With denim, the customer has to make a decision based on brand, style, size and cut, in addition to price, of course. There are other areas of the store where we sell items with similar attributes. Tires are one. Some electronics items, such as TVs, are another.”
RFID Journal also points to an Aberdeen Group survey that shows 57 percent of retailers use or plan to use RFID item-level tagging.
How about you? Do you see enough ROI from item-level tagging that you expect your stores to implement it anytime soon? If so, what sorts of items would you tag?
Read more about the ROI benefits of retail item-level tagging in our earlier blog article, and in the white paper “Traceability in Retail—Reducing RFID Media Costs for Best Value.”