While reusable travel mugs are not a novel concept, a variety of coffee houses are beginning to offer such mugs with embedded radio frequency identification (RFID) chips—enabling environmentally conscious customers to reduce paper-cup waste while also reducing their time to pay. Customers purchasing the mugs create an account into which they can load money. They then simply tap the mug against an RFID reader to pay for their coffee orders. At some coffee houses, customers also gain loyalty points when they use the mug, and some are buying preloaded mugs for others in place of gift cards. Read more in this RFIDJournal.com retail news article.
Can you think of other ways to use RFID to simplify customer purchases and build loyalty?
To learn more about RFID, click here.