The Boston Red Sox are in the midst of a pilot program that we thought was worth noting. Under the test program, the Red Sox Nation, at least those buying tickets to games, have the option to add hot dogs, beer and a nice foam finger souvenir to their ticket. That way, no cash is needed when they get to the ball park. The fan just needs to have his bar coded ticket scanned when he gets to the register and he is good to go. Bar code loading, as it’s called, is already available at a number of other Major League parks. Check out the article here.
So we got to thinking…are there other applications in retail?