We all want to make a positive impact in the lives of those around us. With our busy schedules, where do we start, and how can technology help? With the recent introduction of self-service recycling and donation kiosks, a solution has finally arrived.
Most people think of kiosks as convenient tools used in retail for self-checkout, hotel check-in, and airport ticketing. Self-service kiosks are proving to be a major driver of sales growth and improved efficiencies across a wide range of industries. Over the past decade, consumers have grown comfortable with the ease of use and utility that kiosks offer. So, why not use kiosks to make recycling and donating easier?
Businesses are finally taking notice. The beverage giant PepsiCo, Inc. recently unveiled a partnership with Waste Management to deploy 3,000 of its new Greenopolis recycling kiosks throughout high-traffic areas in California, such as gas stations and other locations. Boosting PepsiCo’s green image means increasing the recycling of cans and bottles used for the company’s products.
Using the new recycling kiosk is fast and easy. Customers simply scan the item with the kiosk’s barcode reader, which identifies the recyclable item. An on-screen message directs the customer to drop the item into a holding bin. The kiosk tracks recycling transactions, offers incentive points, and prints out coupons rewarding customers for regular recycling. It’s a win-win situation. Customers feel that they are making a positive impact to the environment, and PepsiCo gains positive differentiation. No doubt, other companies will soon follow PepsiCo’s lead.
Kiosks that contain intuitive, easy-to-use screens, card reading, and scanning technologies enable a wide range of “world-friendly” initiatives. Consider the volume of monetary donations given to charitable causes—from faith-based organizations to disaster relief. Few people carry cash in today’s culture, and even fewer take the time to donate online. For many people, donating is a spur of the moment, emotional response.
“Giving” kiosks provide an essential service in today’s fast-paced culture. Charitable organizations can place giving kiosks in high-traffic areas such as malls and grocery stores. Faith-based organizations can place kiosks in the front lobby or other gathering areas. Users select the charitable cause through an interactive touch screen, chose the amount, and pay using their bankcard, quickly and securely. The kiosk prints out a receipt for tax records, making the entire process nearly effortless—while rewarding the giver with the peace of mind that they are making a world of difference.