Apparently, the days of planning shopping trips around weekend circulars are over. Consumers are using the internet to compare products and prices from the comfort of home at their convenience. This opportunity to shop 24 hours a day is forcing traditional brick-and-mortar stores to find a new way to compete. In the bid to keep customers from slipping away new options are always being considered.
Or, in the case of drive-through retail stores, old options are being revived. In the 1980’s and 1990’s merchants like Montgomery Ward unsuccessfully tried this approach. However, in the last year, Chicago has become the testing ground for mass merchants such as Sears, Kmart and Wal-Mart to experiment again with drive through shopping.
You reach through your car window to grab a hamburger or latte why not your groceries?
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