Spring has sprung and Easter Holiday celebrants are expected to spend slightly more this year. The NRF 2010 Easter Consumer Intentions and Actions Survey gauges that people will spend an average of $118.60, up from $116.59 last year.
Retailers and lucky children alike are excited that the Easter Bunny will be delivering more jelly beans, marshmallows and gifts this year. The NRF Survey was designed to gauge consumer behavior and shopping trends related to the Easter holiday. You can check out all the sugary goodness in the story here.