After a very successful test period in select stores, Kohl’s recently announced plans to expand their kiosk to all of their stores later this fall. This news is interesting for a couple of reasons. The first of which is that Kohl’s saw the impact the kiosks made to their customer service, inventory management and marketing impact scores as a result of the kiosks. The news is also interesting because the company has a huge Facebook fan base that helps them drive these kind of in-store decisions. Customer insight before and after. No wonder they continue to fair well in a slow retail recovery.
If you could only choose one function to put in a kiosk, what would it be?