When asked what type of online ad they found most helpful, respondents to 2010 Consumer Study by About.com revealed that 42% of them found ads that had printable coupons most beneficial to their online shopping shopping and research. Second to that was the 32% of the participants that found ads that provided additional information on a product or service. Couple that with a recently published report by coupon transaction company Inmar showed that for the first time in 17 years coupon redemptions increased from the previous year and you have yourself a trend.
The growth of self service kiosks in retail are now able to offer this same kind of value by delivering targeted, printable coupons based on a shopper’s preferences or buying history. Most retailers are finding higher redemption rates on coupons printer in-store as well which can lead to higher average shopping transactions.
Are you tapping into your customers’ loyalty?
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